Target Your Date with an Online Dating Video Profile

There are several Internet dating sites that will allow you to include an online dating video profile as well as the standard text/photo summary. As video dating becomes more popular, some so-called experts even suggest that if you do not have one you will be at a big disadvantage. However, whether optional or required, that opportunity can get you a much wider range of quality prospects. According to those in the know, the secret to the success of video profiles is in something called targeted marketing.

Targeted marketing involves generating advertising that focuses on the audience you want to address. It is used to communicate with just those who are more likely to be interested in what you have to offer. That increases the odds of getting the desired response, because you are going after those who want what you have.

However, that is exactly what online dating is all about! You can of course just shotgun your efforts and hope that the numbers help you get that one right person. On the other hand, you can narrow your search and zero in on that perfect date and creating a great video is an brilliant way to do that.

A video shows so much more than a photo. Apart from the obvious fact that a video adds sound to the package, your body language amplifies the message your words deliver. That enables the viewer to get a much better idea of who you are. You may get fewer responses, but the ones you do get will be much more likely to be the ones you want.

That is the value of targeted marketing. It creates a smaller pool, but one that is much richer in value because it contains those who are pre-disposed to like what you have to offer. In this case, that unique person is unlike the others you would have to sort through.

Nevertheless, a great video profile has another advantage, apart from honing in on the best candidates. It allows you to express yourself and put out the image that represents the real you.

University studies show that folks are initially attracted by appearance, including tone of voice, body language and more. That may sound superficial, but at first, it is all you have to go on. First impressions count, as the saying goes. It is also true that a person conveys a lot, about who they are, subconsciously, by those things. You cannot judge the whole book by its cover, but it does give you enough to decide whether you want to continue reading.

Video profiles are a great timesaver for both parties. One of the most common complaints about dating services, both offline and online, is the number of folks the member has to go through to find somebody they like. Video profiles help solve that dilemma better than anything else.

They are a safe, information-packed way to see and be seen without risk or commitment.

They can also be great fun. Most folks are initially nervous when they first step in front of the camera. However, after a few minutes, they relax and just become themselves. You can edit your video, so you do not have to worry about those first few minutes. You can try several 'takes' until you get it the way you want.

With the popularity of YouTube and other video venues today, the Internet has finally caught up to something that has been common in online dating for a long time. However, an Internet dating service targets those folks who are looking for a relationship. The audience is there for the same purpose you are, unlike YouTube where the videos are for every purpose under the sun.

Use that fact to your advantage and create a great video to show you at your best. Wash up, brush up and dress to please. Treat it like a first date and shine.