The online dating industry is said to have brought in some $500 million during 2005 and that figure is even higher now. It is also estimated that around fifty million Americans have visited an online dating site at one time or the other. With figures like that, we can safely assume that online dating works and works well. If it were not so popular, online dating as a business model would certainly have failed by now, due to lack of income. Even with the huge popularity of social networking sites such as MySpace and Facebook amongst others, online dating sites not only continue to thrive but are also continuing to attract more new members than ever before. However, what is it about online dating that still attracts so many folks.

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