Book Lovers Online Dating - Penguin Books to Penguin Dating

Book lovers everywhere now have their very online dating site in the form of Penguin Dating. The service, which is a collaboration between match.com and Penguin Publishing, brings together book lovers and dating for the very first time. The service will offer Penguin readers a place to meet and indulge in the age old art of writing love letters as the boom in online dating fast restores the importance of the written word to modern courtship.

To help them in their quest to find a fellow literary lover, Penguin readers will be asked to write about the last book they read in their profile and can use match.com's 'matchwords' search feature to hunt through the site's thousands of registered profiles by their favourite book, be it Adele Parks or Kafka.

Penguin's Digital Marketing Director Anna Rafferty said:

"Sometimes a book is a disposable adventure, an entertaining, temporary distraction that you don't think about again once you've read the last page. But sometimes a book means so much more; at Penguin we believe that the books we cherish and read over and over, those that we feel a deep emotional connection with, say something defining about us and the type of people we are. 'What are you reading / what did you last read / who's your favourite author?' are all standard first date questions and what better way to find your life partner than over a shared love for Lawrence or a passion for Pynchon? We knew there was an opportunity for this type of service for our audience, and the Penguin community provides the perfect forum to meet a likeminded special someone. However, to create this new service successfully, we wanted to partner with the world leaders in online dating to ensure we could provide the best quality of experience."

Jason Stockwood, Managing Director International at match.com added:

"This partnership gives us a unique opportunity to successfully match lovers of literature. At match.com we are all about making people successful in their search for that special someone and a shared interest in specific authors or the desire to discuss literature can be compelling signifiers of potential compatibility. The written word has become increasingly important in modern day romance and the process of falling in love because online dating has returned us to the romantic notions of traditional letter writing where thousands of singles express themselves in the written form and successfully get to know each other over email." 

Penguin Dating UK